Müller-Brockmann was born in Switzerland in 1914. musica viva. The message will reach a maximum power of expression if the abject or idea is presented aesthetically and efficiently with a minimum of accompanying design. His work demonstrates the efficiency of the use … In the 1950s, he began to stop working for alcoholic beverages, tobacco, war games, the military and politicians. Josef Müller-Brockmann (1914–1996) was a leading figure in Swiss graphic design from the 1950s on, helping to pioneer the Swiss Style that would shape graphic design worldwide for decades. Josef Müller-Brockmann, (May 9, 1914 – August 30, 1996), was a Swiss graphic designer and teacher. More seriously, he says that designers must have a sense of responsibility for the contribution they make to our society. The stark black and white and moving circle arcs hint at … Josef-Müller Brockmann Josef-Müller Brockmann (b. Concert poster, 1957 3. Simplicity and efficiency! Brockmann was strongly influenced by these rules which he observed throughout his career. A draftsman can use the resources of science and technology to provide a clear view of the interior structure of things and the basis of their specific meanings. His poster "protect the child" for the Swiss Automobile Club and his numerous posters for the Tonhalle in Zurich bring him great fame. (Protect the Child) 1955 Swiss Design-not chaotic asymmetry, it is organized in a mathematical grid ... Josef Muller-Brockmann Der Film poster Zürich Museum of Arts and Crafts Exhibition Poster… He states that professional ethics is a work that maintains "the intelligence, objectivity, functional and aesthetic quality of mathematical thought". Josef Müller-Brockmann (1914-1996) This week we continue our new section dedicated to the great names of graphic design with Josef Müller-Brockmann.. Müller-Brockmann was born in Switzerland in 1914. Zurich Tonhalle. "I became a graphic designer by accident," Brockmann says. musica viva. It also allows uniformity that goes beyond national borders (hence the international style! In 1936 he opened his Zurich studio specialising in … Graphics should if possible become an anonymous vehicle for the message to be transmitted. The Beethoven poster for the Tonhalle series is one of Müller-Brockmann's classics. The publisher Lars Müller published the only complete monograph shortly before his death. or Swiss style International Typographic Style !Also known as the Swiss Style, it does not simply describe a style of graphic design made in Switzerland. Swiss Design got its start in post World War II Switzerland, though historians prefer the name International Style of Design. In my work, however, I have always aspired to a distinct … Born in 1914, he studied, Josef Müller-Brockmann — Musica Viva (1971). They look incredibly cinematic. musica viva. If all that is necessary to publicize a good product or a positive idea, it will suffice to make the item concerned the center of the composition. Armin Hoffman, 1959 poster … He got a degree in a…, There is never a single element in Müller-Brockmann's work that is arbitrary. Josef Müller-Brockmann’s graphics left a lasting mark on Swiss visual communication from the 1950s onward. ! He studied architecture, design and history of art at both the University and Kunstgewerbeschule Zürich.In 1936 he opened his Zurich studio specialising in graphic design, exhibition design and photography.From 1951 he produced concert posters for the Tonhalle in Zurich. Josef Müller-Brockmann’s graphics left a lasting mark on Swiss visual communication from the 1950s onward. It is certainly the figurehead of Swiss graphic design (which also takes the name of international style). In 1934, he opened his graphic design and illustration studio in Zurich, first as a freelancer, then joined by collaborators from 1936. Josef Müller-Brockmann’s graphics left a lasting mark on Swiss visual communication from the 1950s onward. Josef Müller-Brockmann; Contributed by Tânia Raposo Müller-Brockmann was founding editor of New Graphic Design along with R.P. For example, at that time Brockmann saw music as an abstract art, so he considered his concert posters in an abstract way. Joseph Muller-Brockmann, who was part of the New Graphic Design magazine group, produced a very interesting set of posters for AAA, the automobile club based in Switzerland. Concert poster, 1957 2. This statement illustrates well the power of his convictions. Josef Müller-Brockmann: Poster for the Auto Club in Switzerland (1955) Josef Müller-Brockmann: Concert Poster for the Zurich Town Hall (1951) 플랫 디자인의 역사02 11. This logo celebrated its 30th anniversary in 2012! 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