To understand the factors that influence consumer behaviour and develop sound marketing strategy S. No. In the context of consumer behavior, culture is defined as the sum total of learned beliefs, values, and customs that serve to regulate the consumer behavior of members of a particular society. Eg. Learn More → The culture a person is born into goes a long way toward determining that individual's behavior patterns, beliefs and values. Culture is another important factor affecting consumer behavior, and one most noticeable in terms of nations. A survey was conducted on 1400 people from the different parts of Turkey. Factors affecting the consumer buying behavior: I am business student from UOB, this survey will help to collect data for the project. To some extent, culture is simply what comes most naturally to a person – what fits within their values and belief systems, and what they see others around them doing. Achieving the research objective is possible when binding the consumer behaviour theory more tightly with the . Beliefs and values are guides for consumer behavior; customs are unusual and accepted ways of behaving. Culture denotes the ways of living of people, beliefs, values, customs, institutions, languages, technology, art and is considered as the sum total of knowledge, belief, art, morals, custom, and other capabilities and habits acquired by man as a member of the society. This paper is an attempt to analyze the consumer buying behaviour of durables, to examine the factors inducing the consumer buying behaviour and to suggest suitable measures to the marketers for designing a right marketing mix for the consumers in Nagaland. Cultural Factors affecting Consumer Behaviour. The current study aims to examine the cultural factors which influence consumer buying behavior in Sunyani-Ghana. In this study, the effect of cultural factors on consumer buying behaviour is investigated. Table 1. R. ationale for the . As the change comes in these factors, consumer behaviour also changes. Consumer behaviour doesn't remain the same or constant in every situation it changes time to time. Motivation speaks to the internal needs of the consumer. A plethora of research has accumulated that shows a strong relationship between culture and consumer behavior. The main aim of the Cultural Factors. Factors affecting consumer buying behavior N Ramya and Dr. SA Mohamed Ali Abstract Consumer Buying Behaviour refers to the buying behaviour of the ultimate consumer. Understanding how to motivate your customer is a powerful tool. ii. Fatimah Furaiji, et. As businesses are expanding, they are entering wider territories and in many cases, businesses are operating in more then one country. This study investigates how cultural factors affect consumer behaviors in Turkey with the participation of 1286 people in the provinces through interviews. The values are beliefs and norms accepted by a society which is distinct from our cultures. Factors influencing consumer behavior The aim of this questionnaire is to investigate the factors that affect the consumer buying behavior. Moreover, the characteristics of the buyer itself also affect the buying behavior. Factors Affecting Product Adaptation. Next Page . The obtained data are interpreted quantitatively. Values: ADVERTISEMENTS: According to almost every author value is most important part of culture which affects our behaviour as a consumer. This survey will take 5 minutes from your time, feel free to express your opinion. The main purpose of this paper is to explain the influence of psychological factors on the behaviour of consumer markets based on certain views on the mechanism of motivation. In this study, the affect of cultural factors on consumer buying behaviour is investigated. The way of life under the Mediterranean sun is quite different from Nordic life in the cold. (2005) posited that it is of great significance for organizations and marketers to consciously recognize and consider their consumer behaviors and the characteristics influencing buying behaviors. Understanding how consumer behavior impacts marketing renders it vital to understand those factors which affect consumer behavior and which include: Cultural Factors. Growing up, children learn basic values, perception and wants from the family and other important groups. Abstract. Advertisements. Subculture . From each region two provinces are selected by random sampling method. Personal factors! Consumers tend to have an attitude when it comes to a particular product being made in a particular country. This article points out some of the important factors that need to be considered when attempting to understand the Japanese market and the psychology of the Japanese consumers. The information acquired from the results are analyzed and interpreted by the computer packet programs. al. The culture of the United Kingdom, with its per­sisting class consciousness, differs in many ways from that of the United States. Eastern Academic Journal ISSN: 2367-7384 Issue 1, pp. Within a cultural group, there exists many subcultures. Individuals are rarely uninfluenced by this effect and it will affect their behaviour. Ikeja has six regions. Internal or Psychological factors 2. This attitude might be positive, negative, and neutral. Social Factors affecting Consumer Behaviour. Scholars have discussed these factors in different pairs and groups. Culture. could be other so many marketing and stimuli factors that could influence the consumer behavior of Smartphone buyers. Where these factors are cultural factors, social factors, personal factors, and psychological factors. Culture influences what feels right, normal and desirable. Culture has always been a predominant determinant of consumer behaviour. Factor affecting Consumer Behavior. II. it’s very important to know the Factors Affecting Consumer Behavior. ISSN: 1450-2194. Therefore this research is (2012) enlists the studies as in the following. We need people around to talk to and discuss various issues to reach to better solutions and ideas. Abstract. The determinants of individuals’ demand generally include price of the product, prices of related products, consumers’ income and tastes. Cultural factors affecting consumer behaviour: a new perception model. Cultural factors affecting consumer buying behaviour: Cultural factors have a significant impact on customer behavior.Culture is the most basic cause of a person’s wants and behavior. In this video you can see different factors influencing Consumers behavior in detail. Introduction to Consumer Behaviour: Origins and Strategic Application. A consumer’s level of exposure towards foreign goods or lifestyles may influence his buying decisions and preferences. Culture is defined as a shared set of practices or beliefs among a group of people in a particular place and time. Q.38._____ are factors that have been shown to affect consumer behavior. Social factors play an essential role in influencing the buying decisions of consumers. Description 1. Cultural Factors have strong influence on consumer buyer behavior. Factors affecting consumer behavior of purchasing tobacco products . Consumer Behavior - Cross-Culture. ADVERTISEMENTS: The consumer behaviour or buyer behaviour is influenced by several factors or forces. They are: 1. It affects the style a person loves to the music he prefers and even the literature he reads. Economic factors 5. Previous Page. Lamb et al. FACTORS AFFECTING CONSUMER PURCHASE BEHAVIOR According to (2), Consumer purchases are influenced by four factors. Publication date: 17 May 2011. Consumer behavior is influenced by cultural factors like social class, buyer’s culture, and subculture. Human beings are social animals. There are five questions that support any understanding of consumer behaviour. Consumer Behaviour is an effort to study and understand the buying tendencies of consumers for their end use. Cultural factors 4. There are various factors which affects consumer behaviour. Social factors 3. The main objective of the study was to examine the influence of cultural factors influencing consumer behavior. influenced by cultural factors, social factors, personal factors and psychological factors. Each factor will affect for each purchase as illustrated in Figure Table 1. Eleonora Pantano (University of Calabria, Cosenza, Italy) EuroMed Journal of Business. Factors Affecting Consumer Buying Behaviour and Decision Making Process towards FMCG Products Disha Chhabra1* Dr. Asma Farooque2 1 Research Scholar, Department of Commerce and Business Management, Integral University, Lucknow, India 2 Associate Professor, Department of Commerce and Business Management, Integral University, Lucknow, India Abstract – Behaviour of consumers plays a … Introduction The demand for a product means how much of the product consumers are willing and able to purchase. Cultural Factors include the basic values, needs, wants, preferences, perceptions, and behaviors that are observed and learned by a consumer from their near family members and other important people around them. It includes knowledge, belief, traditions, morals, values, customs and other such habits that are acquired by people as members of a society. The influence of culture on consumer behavior is profound, and if misunderstood or taken lightly, then the product might fail in the new cultural market. Consumer Behaviour Objectives: To provide a strong, usable and comprehensive managerial understanding of consumer behaviour. Keywords: Consumers, Culture, Sub Culture, Social Class Anahtar Kelimeler: Tüketici, Kültür, Alt kültür, Sosyal Sınıf 1. unique cultural/societal factors that operate in a particular context. Such as personal, cultural, psychological and social factors. Table 2.1: Factors Affecting Buying Behaviour (2004) stated that there are four main factors influencing consumer buying behavior. Cultural Factors Consumer behavior is deeply influenced by cultural factors such as: buyer culture, subculture, and social class. A survey was conducted on 1400 people from the different parts of Logos Ikeja. A) Brand name, quality, newness, and complexity B) Advertising, marketing, product, and price C) Outlets, strategies, concept, and brand name D) Quality, advertising, product positioning, and strategy Ans: A 2. 2.1 Culture Basically, culture is the part of every society and is the important cause of person wants and behavior. Culture – Culture is basically the way of living and thinking pattern that is followed from generation to generation in a society. Consumer behavior is deeply influenced by cultural factors such as: buyer culture, subculture, and social class. Factors Affecting Consumer Buying Decisions Kotler et al. Basically, culture is the part of every society and is the important cause of person wants and behavior. There are a large number of factors which affect culture; the most important of them are described below: 1. i) Who is the market and what is the extent of […] The four most important factors affecting buyers’ behavior are: Cultural Factors, Social Factors, Personal Factors and Psychological Factors. Cultural Factors Influencing Consumer Behavior Definition: The Cultural Factors are the factors that an individual learns at a very early stage of life due to socialization within the family and other key institutions, such as the set of values, preferences, behavior patterns, and perceptions are learned as the individual grows. There are four psychological factors that influence consumer behaviour: Motivation, perception, learning, and attitude or belief system. All these things created an arousal in the author’s mind to study about the consumer behavior regarding Smartphone. 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